“Every day in Australia over 5,000 children require medical attention for injuries, 170 are hospitalised and on average one child dies from accidents.”
KIDSAFE AUSTRALIA.
Look Before You Leap is a unique community awareness
project aimed at creating an awareness of practical ways
to prevent accidents to children.
Freddo Frog one of Australia's most famous children’s
character has a high recognition rate immediately providing
the campaign with a high profile.
Look Before You Leap is supported by Cadbury’s
and Kidsafe Australia.
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